It now allows Nissan to offer a true contender for a 1/2 ton pickup truck in the US market. Every body is getting into the game now that Ram has opened it up and dropped their Dakota. The other thing is the fuel mileage gain you get with a diesel over any of the gas engines that can pull the same loads is just ridiculous. You will start seeing more people getting 1/2 ton diesels, including the Colorado, for daily drivers and the occasional Camping, Boat, or whatever duties.While I applaud Nissan for taking this leap, I just don't see where it fits into the current market.